MAULANA, Noveri. Analyzing Fit Mediation in The Tourism Marketing Strategy: The Influence of Risk Perception Toward Tourist Behavior. JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi), [S. l.], v. 12, n. 2, p. 1282–1293, 2026. DOI: 10.35870/jemsi.v12i2.6035. Disponível em: https://journal.lembagakita.com/jemsi/article/view/6035. Acesso em: 1 jun. 2026.