FELIATRA, Pamela Aisya; BERAMPU, Lailan Tawila; WASNURY, Rendra. Analysis of the Influence of Media Exposure and Consumer Awareness Level on McDonald’s Purchase Decisions During the Boycott Movement in Pekanbaru. JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi), [S. l.], v. 12, n. 1, p. 92–101, 2026. DOI: 10.35870/jemsi.v12i1.5604. Disponível em: https://journal.lembagakita.com/jemsi/article/view/5604. Acesso em: 1 jun. 2026.