MULYATI, Linda; MUBAROK, Dadan Abdul Aziz. Pengaruh Influencer marketing, Scarcity Marketing, dan Brand Awareness Terhadap Purchase intention pada Brand Rucas (Studi Pada Pengguna Instagram). JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi), [S. l.], v. 11, n. 4, p. 2768–2780, 2025. DOI: 10.35870/jemsi.v11i4.4531. Disponível em: https://journal.lembagakita.com/jemsi/article/view/4531. Acesso em: 1 jun. 2026.