Rahmadhani, D. et al. 2026. From Hype To Habit: Decoding Eco-Literacy and Digital Driven Premium Demand For Sustainable Products. JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi). 12, 4 (Aug. 2026), 3573–3585. DOI:https://doi.org/10.35870/jemsi.v12i4.6753.