Fauzia, A.R. and Istanti, F. 2026. The Mediating Role of Purchase Intention on Green Skincare Purchase Behavior. JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi). 12, 3 (Jun. 2026), 3058–3070. DOI:https://doi.org/10.35870/jemsi.v12i3.6795.