Utarsih, Henny, and Nabila Cinta Putri. “The Mediating Role of Brand Image in the Relationship Between Viral Marketing and Repurchase Intention Among Menantea Consumers in Bandung”. International Journal of Management Science and Information Technology, vol. 6, no. 2, July 2026, pp. 1465-73, https://doi.org/10.35870/ijmsit.v6i2.7769.