Suprianto, Joko, Rudianto Rudianto, and Jones Zenas Rante. 2026. “The Role of Electronic Word-of-Mouth, Social Media Engagement, and Brand Image in Shaping Consumer Purchase Decisions: Evidence from Indonesia’s Skincare Industry”. International Journal of Management Science and Information Technology 6 (2): 1747-56. https://doi.org/10.35870/ijmsit.v6i2.7657.