HAFIZA, Lean Sahda; DEWANTI, Ratna Listiana. Understanding Purchase Decisions in Indonesian Social Commerce: The Effects of Social Proof, Perceived Scarcity, Perceived Value, and Parasocial Interaction through the Stimulus–Organism–Response Perspective. International Journal of Management Science and Information Technology, [S. l.], v. 6, n. 2, p. 1364–1375, 2026. DOI: 10.35870/ijmsit.v6i2.7715. Disponível em: https://journal.lembagakita.com/ijmsit/article/view/7715. Acesso em: 26 jul. 2026.