LESTARI, Shellda; FELIX, Antonius. The Influence of Perceived Interactivity and Visual Appeal on Impulse Buying in Beauty Home Services: The Mediating Role of Perceived Enjoyment and A Multi-Group Analysis (MGA) Approach. International Journal of Management Science and Information Technology, [S. l.], v. 6, n. 2, p. 1205–1212, 2026. DOI: 10.35870/ijmsit.v6i2.7698. Disponível em: https://journal.lembagakita.com/ijmsit/article/view/7698. Acesso em: 16 jul. 2026.