SUPRIANTO, Joko; RUDIANTO, Rudianto; RANTE, Jones Zenas. The Role of Electronic Word-of-Mouth, Social Media Engagement, and Brand Image in Shaping Consumer Purchase Decisions: Evidence from Indonesia’s Skincare Industry. International Journal of Management Science and Information Technology, [S. l.], v. 6, n. 2, p. 1747–1756, 2026. DOI: 10.35870/ijmsit.v6i2.7657. Disponível em: https://journal.lembagakita.com/ijmsit/article/view/7657. Acesso em: 13 aug. 2026.