NURSAMAWI, Nursamawi; MAULANA, Lucky Hikmat; PRASTOWO, Bramastyo Bontas. Optimizing Digital Marketing and Service Quality to Strengthen Customer Loyalty in Rural Banks’ Digital Transformation Era. International Journal of Management Science and Information Technology, [S. l.], v. 6, n. 2, p. 1163–1171, 2026. DOI: 10.35870/ijmsit.v6i2.7502. Disponível em: https://journal.lembagakita.com/ijmsit/article/view/7502. Acesso em: 10 jul. 2026.