1.
Suprianto J, Rudianto R, Rante JZ. The Role of Electronic Word-of-Mouth, Social Media Engagement, and Brand Image in Shaping Consumer Purchase Decisions: Evidence from Indonesia’s Skincare Industry. Int. J. Manag. Sci. Inf. Technol. 2026;6(2):1747-1756. doi:10.35870/ijmsit.v6i2.7657