Lestari, S.; Felix, A. The Influence of Perceived Interactivity and Visual Appeal on Impulse Buying in Beauty Home Services: The Mediating Role of Perceived Enjoyment and A Multi-Group Analysis (MGA) Approach. Int. J. Manag. Sci. Inf. Technol. 2026, 6 (2), 1205-1212. https://doi.org/10.35870/ijmsit.v6i2.7698.