Lestari, S. and Felix, A. 2026. The Influence of Perceived Interactivity and Visual Appeal on Impulse Buying in Beauty Home Services: The Mediating Role of Perceived Enjoyment and A Multi-Group Analysis (MGA) Approach. International Journal of Management Science and Information Technology. 6, 2 (Jul. 2026), 1205–1212. DOI:https://doi.org/10.35870/ijmsit.v6i2.7698.