View of Visual Merchandising, Hedonic Shopping Motivation, and Lack of Self-Control as Determinants of Impulsive Buying among Generation Z Consumers: Evidence from OH!Some Retail Stores in Medan

Return to Issue Details PDF Visual Merchandising, Hedonic Shopping Motivation, and Lack of Self-Control as Determinants of Impulsive Buying among Generation Z Consumers: Evidence from OH!Some Retail Stores in Medan