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Keywords: "Strategy"

The Influence of Organizational Culture and Compensation on Employee Performance with Work Motivation as an Intervening Variable at PT XYZ

Authors: Ruri Faradhillah, Cecep Yoto Haryoto

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Ruri Faradhillah: Universitas Muhammadiyah Jakarta
Cecep Yoto Haryoto: Universitas Muhammadiyah Jakarta
Pages: 1789-1796
DOI:  10.35870/emt.v9i4.5210
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Analisis dan Pengaruh Aktivitas Pemasaran Media Sosial terhadap Kesadaran Merek, Citra Merek, dan Loyalitas Merek: Studi pada Uniqlo

Authors: Muhammad Rizal Wibi, Soepatini Soepatini

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Muhammad Rizal Wibi: Universitas Muhammadiyah Surakarta
Soepatini Soepatini: Universitas Muhammadiyah Surakarta
Pages: 1442-1452
DOI:  10.35870/emt.v9i4.5199
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Dinamika Sumber Daya Manusia (SDM): Studi Tentang Turnover Karyawan Pada Rumah Makan Padang “Ananda”

Authors: Ilham Atim Suistaya, Sutarman Sutarman, Iskandarini Iskandarini

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Ilham Atim Suistaya: Universitas Sumatera Utara
Sutarman Sutarman: Universitas Sumatera Utara
Iskandarini Iskandarini: Universitas Sumatera Utara
Pages: 1485-1494
DOI:  10.35870/emt.v9i4.4782
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Unraveling Firm Value Dynamics: The Moderating Role of Media Exposure in ESG, Leverage, and Capital Structure

Authors: Mario Zulfa Nasution, Yudhistira Adwimurti, Hani Fitria Rahmani

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Mario Zulfa Nasution: KAP Jojo Sunarjo & Partner , Affiliation name not available
Yudhistira Adwimurti: Universitas Prof. Dr. Moestopo (Beragama) , Affiliation name not available
Hani Fitria Rahmani: IPB University
Pages: 207-212
DOI:  10.35870/emt.v9i1.3383
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The Influence of Product Quality and Service Quality on Customer Satisfaction at Butterfields Café

Authors: Qonita Audreya, Johannes Kurniawan, Juliana Juliana

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Qonita Audreya: Universitas Pelita Harapan
Johannes Kurniawan: Universitas Pelita Harapan
Juliana Juliana: Universitas Pelita Harapan
Pages: 1707-1715
DOI:  10.35870/emt.v9i4.4725
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Factors Influencing Sustainable Competitive Advantage During COVID-19 Pandemic: Role of Marketing and Innovative Capability

Authors: Renny Christiarini, Wisnu Yuwono, Hardianto Hardianto

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Renny Christiarini: Universitas Internasional Batam
Wisnu Yuwono: Universitas Internasional Batam
Hardianto Hardianto: Universitas Internasional Batam
Pages: 1529-1541
DOI:  10.35870/emt.v9i4.4707
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Strategi Instagram sebagai Social Media Marketing dalam Meningkatkan Brand Engagement pada IDR Cafe Kota Kisaran

Authors: Indri Fazria Ramadhani, Endang Sulistya Rini, Syafrizal Helmi Situmorang

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Indri Fazria Ramadhani: Universitas Sumatera Utara
Endang Sulistya Rini: Universitas Sumatera Utara
Syafrizal Helmi Situmorang: Universitas Sumatera Utara
Pages: 1167-1174
DOI:  10.35870/emt.v9i3.4513
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Feasibility Study Usaha Gerai Umah Oleh-Oleh Bagansiapiapi Binaan PT PHR dan Polbeng: Peluang, Tantangan, dan Strategi Pengembangan

Authors: Muhammad Arif, Muhammad Ridho Nosa

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Muhammad Arif: Politeknik Negeri Bengkalis
Muhammad Ridho Nosa: Politeknik Negeri Bengkalis
Pages: 588-593
DOI:  10.35870/emt.v10i2.5686
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Strategi Pemasaran dalam Penerapan Digital Marketing pada Kewirausahaan UMKM Kuliner: Studi Kasus pada “Bakso dan Mie Ayam Mami Inung” di Rajabasa, Bandar Lampung

Authors: Syahril Daud, Cindy Maxentia, Clarissa Chandra Paolo, Ferdinand Tanuhardja

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Syahril Daud: Universitas Bandar Lampung
Cindy Maxentia: Universitas Bandar Lampung
Clarissa Chandra Paolo: Universitas Bandar Lampung
Ferdinand Tanuhardja: Universitas Bandar Lampung
Pages: 223-229
DOI:  10.35870/emt.v9i1.3485
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Analisis Determinan Indeks Pembangunan Manusia di Jawa Tengah Tahun 2014-2022 Menggunakan Metode System Generalized Method of Moments

Authors: Khikmatul Balighoh, Luthfi Ibnu Tsani

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Khikmatul Balighoh: State University of Semarang
Luthfi Ibnu Tsani: State University of Semarang
Pages: 1109-1122
DOI:  10.35870/emt.v9i3.4373
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Strategi Marketing Communication dalam Kolaborasi antara Novotel Jakarta Gajah Mada dan Food Cycle

Authors: Andien Putri Aliffia Saputra, David Rizar Nugroho

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Andien Putri Aliffia Saputra: IPB University
David Rizar Nugroho: IPB University
Pages: 986-991
DOI:  10.35870/emt.v9i3.4345
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Pengaruh Motivasi Kerja dan Lingkungan Kerja Terhadap Kinerja Pegawai di Sekretariat DPRD Kota Bandar Lampung

Authors: Indana Zulfa, Hepiana Patmarina

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Indana Zulfa: Universitas Bandar Lampung
Hepiana Patmarina: Universitas Bandar Lampung
Pages: 498-506
DOI:  10.35870/emt.v8i1.2134
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ESG Implications in Improving Green Business to Support Green Economy Strategy

Authors: Anggi Pratiwi Sitorus, Adam Nurkholik, Shintami Oktavia, Loranty Folia Simanjuntak, Rusiadi

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Anggi Pratiwi Sitorus: State University of Medan
Adam Nurkholik: State University of Medan
Shintami Oktavia: State University of Medan
Loranty Folia Simanjuntak: State University of Medan
Rusiadi: Universitas Pembangunan Panca Budi
Pages: 795-804
DOI:  10.35870/emt.v9i3.4079
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Analisis Pengelolaan Modal Kerja dan Profitabilitas Usaha pada PT Maxis Paragon

Authors: Heri Melvin Sah Putra, Bawamenewi, Parlindungan F Hulu, Nany Artatina Bu’ulolo, Idarni Harefa

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Heri Melvin Sah Putra: University of Nias
Bawamenewi: University of Nias
Parlindungan F Hulu: University of Nias
Nany Artatina Bu’ulolo: University of Nias
Idarni Harefa: University of Nias
Pages: 153-166
DOI:  10.35870/emt.v9i1.3494
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Efektivitas Influencer Marketing dalam Membangun Brand Awareness Platform Pembelajaran Online pada Platform satukelas.com

Authors: Wili Syahrul Mukarrom

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Wili Syahrul Mukarrom: Mulawarman University
Pages: 738-747
DOI:  10.35870/emt.v9i2.4026
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Pengaruh Kawasan Ekonomi Khusus terhadap Investasi Asing dan Peningkatan Lapangan Kerja di Indonesia

Authors: Tatun Uswatun Hasanah

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Tatun Uswatun Hasanah: Islamic University of Indonesia
Pages: 612-624
DOI:  10.35870/emt.v9i2.3913
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Strategi Komunikasi Digital dalam Pemasaran: Studi Peran Media Sosial dalam Keputusan Pembelian Konsumen

Authors: Dian Rosalia

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Dian Rosalia: STIKOM Interstudi Jakarta , Affiliation name not available
Pages: 488-499
DOI:  10.35870/emt.v9i2.3851
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Implementasi Manajemen Strategi Bank Syariah Indonesia (BSI) Tbk, Cabang Banda Aceh dalam Meningkatkan Kualitas Mutu Pelayanan Nasabah

Authors: Wahyuni Harahap, Zuliani, Ikhsan Fajri, A. Hamid, Putri Mauliza

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Wahyuni Harahap: Affiliation name not available , AMIK Jabal Ghafur
Zuliani: Universitas Serambi Mekkah
Ikhsan Fajri: Universitas Serambi Mekkah
A. Hamid: Universitas Serambi Mekkah
Putri Mauliza: Universitas Serambi Mekkah
Pages: 324-333
DOI:  10.35870/emt.v9i1.3599
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The Influence of Work Environment, Work Experience and Work Discipline on The Performance of Tanjungbalai City Education Service Employees

Authors: Dewi Mayang Sari, Veronika Simanjuntak, Ruri Apridah, Sri Juliani Siregar, Amirul Syah, Dewi Budiarti Isnaini

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Dewi Mayang Sari: North Sumatra Islamic University
Veronika Simanjuntak: North Sumatra Islamic University
Ruri Apridah: North Sumatra Islamic University
Sri Juliani Siregar: North Sumatra Islamic University
Amirul Syah: North Sumatra Islamic University
Dewi Budiarti Isnaini: Universitas Muhammadiyah Sumatera Utara
Pages: 605-611
DOI:  10.35870/emt.v8i2.2272
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The Role of Brand Image and Price Perception in Driving Consumer Purchase Decision

Authors: Florencia Hanjani, Vanessa, Yunita Setiawati, Juliana, Amelda Pramezwary

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Florencia Hanjani: Universitas Pelita Harapan
Vanessa: Universitas Pelita Harapan
Yunita Setiawati: Universitas Pelita Harapan
Juliana: Universitas Pelita Harapan
Amelda Pramezwary: Universitas Pelita Harapan
Pages: 1234-1247
DOI:  10.35870/emt.v9i3.4397
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Pengaruh Persepsi Harga dan Promosi Terhadap Keputusan Pembelian Lensa Kontak Pada Diens Optik Purwakarta

Authors: Dewi Puspasari, Dinda Amalia, Eko Wiji Pamungkas, Srie Hendraliany, Dini Fitriani

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Dewi Puspasari: Affiliation name not available , Sekolah Tinggi Ilmu Ekonomi Wibawa Karta Raharja
Dinda Amalia: Affiliation name not available , Sekolah Tinggi Ilmu Ekonomi Wibawa Karta Raharja
Eko Wiji Pamungkas: Affiliation name not available , Sekolah Tinggi Ilmu Ekonomi Wibawa Karta Raharja
Srie Hendraliany: Affiliation name not available , Sekolah Tinggi Ilmu Ekonomi Wibawa Karta Raharja
Dini Fitriani: Affiliation name not available , Sekolah Tinggi Ilmu Ekonomi Wibawa Karta Raharja
Pages: 974-983
DOI:  10.35870/emt.v8i3.2791
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Pengaruh Content Marketing, Influencer Marketing, dan Brand Image terhadap Keputusan Pembelian Parfum Scarlett pada Generasi Z di Kota Semarang

Authors: Imayllina Auliya Putri, Amron Amron, Artha Febriana, Elia Resha Fatmawati

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Imayllina Auliya Putri: Universitas Dian Nuswantoro
Amron Amron: Universitas Dian Nuswantoro
Artha Febriana: Universitas Dian Nuswantoro
Elia Resha Fatmawati: Universitas Dian Nuswantoro
Pages: 2129-2143
DOI:  10.35870/emt.v10i4.6839
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Pengaruh Influencer, Online Customer Review, dan Viral Marketing terhadap Keputusan Pembelian Produk Skincare Skintific di Kota Semarang

Authors: Radifajna Annis Oktavina, Amron Amron, Maria Safitri, Vicky Oktavia

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Radifajna Annis Oktavina: Universitas Dian Nuswantoro
Amron Amron: Universitas Dian Nuswantoro
Maria Safitri: Universitas Dian Nuswantoro
Vicky Oktavia: Universitas Dian Nuswantoro
Pages: 2099-2111
DOI:  10.35870/emt.v10i4.6790
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Strategi Perencanaan Pembangunan Infrastruktur dalam Meningkatkan Pertumbuhan Ekonomi di Kabupaten Gowa: Pendekatan Analisis SWOT

Authors: Muhammad Zarfan Almadhani, Citra Ayni Kamaruddin, Regina Regina, Sri Astuty, Basri Bado

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Muhammad Zarfan Almadhani: Universitas Negeri Makassar
Citra Ayni Kamaruddin: Universitas Negeri Makassar
Regina Regina: Universitas Negeri Makassar
Sri Astuty: Universitas Negeri Makassar
Basri Bado: Universitas Negeri Makassar
Pages: 1994-2008
DOI:  10.35870/emt.v10i4.6763
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Pengaruh Manajemen Administrasi Keuangan terhadap Keberlanjutan Usaha UMKM Sektor Kuliner di Kota Tangerang

Authors: Leni Hartati, Abdul Khoir

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Leni Hartati: Universitas 17 Agustus 1945 Jakarta
Abdul Khoir: Institut Teknologi dan Bisnis Bina Sarana Global
Pages: 2192-2199
DOI:  10.35870/emt.v10i4.6513
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