Amanda A, Santika D. The Effect of FOMO on Impulse Buying with Emotional Marketing as a Mediation Variable on TikTok Live. J. EMT KITA [Internet]. 2026 Oct. 1 [cited 2026 Jun. 17];10(4):2218-27. Available from: https://journal.lembagakita.com/emt/article/view/7101