Sunarjanto NA, Sumayouw VG. Analisis Pengaruh Brand Equity Berbasis Konsumen (CBBE) terhadap Purchase Intention Smartphone di Surabaya (PLS-SEM). J. EMT KITA [Internet]. 2026 Oct. 1 [cited 2026 Jun. 29];10(4):2025-7. Available from: https://journal.lembagakita.com/emt/article/view/6689