AMANDA, Amanda; SANTIKA, Dewi. The Effect of FOMO on Impulse Buying with Emotional Marketing as a Mediation Variable on TikTok Live. Jurnal EMT KITA, [S. l.], v. 10, n. 4, p. 2218–2227, 2026. DOI: 10.35870/emt.v10i4.7101. Disponível em: https://journal.lembagakita.com/emt/article/view/7101. Acesso em: 17 jun. 2026.