WARDANY, Melani Eka; WULANDJANI, Harimurti. Pengaruh Parasocial Relationship dan Electronic Word of Mouth (E-WOM) di Instagram terhadap Purchase Intention Produk Adidas Samba (Studi pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Pancasila). Jurnal EMT KITA, [S. l.], v. 10, n. 3, p. 1512–1517, 2026. DOI: 10.35870/emt.v10i3.6348. Disponível em: https://journal.lembagakita.com/emt/article/view/6348. Acesso em: 9 may. 2026.