BASKARA, Andika; NURHAYATI, Nurhayati; FIRDAUS, Firdaus. Implementasi Konsep Marketing 5.0 dalam Strategi Pemasaran UMKM: Studi Kasus pada Adaptasi Teknologi dan Human-Centered Approach. Jurnal EMT KITA, [S. l.], v. 10, n. 2, p. 1011–1025, 2026. DOI: 10.35870/emt.v10i2.5920. Disponível em: https://journal.lembagakita.com/emt/article/view/5920. Acesso em: 28 may. 2026.