HANJANI, Florencia; VANESSA; SETIAWATI, Yunita; JULIANA; PRAMEZWARY, Amelda. The Role of Brand Image and Price Perception in Driving Consumer Purchase Decision. Jurnal EMT KITA, [S. l.], v. 9, n. 3, p. 1234–1247, 2025. DOI: 10.35870/emt.v9i3.4397. Disponível em: https://journal.lembagakita.com/emt/article/view/4397. Acesso em: 13 may. 2026.