(1)
Sunarjanto, N. A.; Sumayouw, V. G. Analisis Pengaruh Brand Equity Berbasis Konsumen (CBBE) Terhadap Purchase Intention Smartphone Di Surabaya (PLS-SEM). J. EMT KITA 2026, 10 (4), 2025-2027. https://doi.org/10.35870/emt.v10i4.6689.