Oktavina, R.A. et al. 2026. Pengaruh Influencer, Online Customer Review, dan Viral Marketing terhadap Keputusan Pembelian Produk Skincare Skintific di Kota Semarang. Jurnal EMT KITA. 10, 4 (Oct. 2026), 2099–2111. DOI:https://doi.org/10.35870/emt.v10i4.6790.