Belinda, S. and Barusman, A.R.P. 2025. The Effect of Product Diversity and Price on Purchasing Decisions Mediated by Promotions: A Study on Shopee Application Users (Students of the Faculty of Economics and Business, University of Bandar Lampung). Jurnal EMT KITA. 9, 2 (Apr. 2025), 467–479. DOI:https://doi.org/10.35870/emt.v9i2.3644.