Search Results

Keywords: "Purchase decision"

The Influence of Social Media Marketing, Online Customer Review, and E-SERVQUAL to Purchase Decision through Trust (Bekam Therapy Center Jember)

Authors: Anindya Restu Permana, Toni Herlambang, Abadi Sanosra, Nursaid

View Affiliation Details
Anindya Restu Permana: Universitas Muhammadiyah Jember
Toni Herlambang: Universitas Muhammadiyah Jember
Abadi Sanosra: Universitas Muhammadiyah Jember
Nursaid: Universitas Muhammadiyah Jember
Pages: 257-267
DOI:  10.35870/ijmsit.v4i2.2922
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
Brand Positioning Strategy and Consumer Knowledge: Its Impact on Brand Attitude and Purchase Decision

Authors: Aat Ruchiat Nugraha, Diah Fatma Sjoraida

View Affiliation Details
Aat Ruchiat Nugraha: Padjadjaran University
Diah Fatma Sjoraida: Padjadjaran University
Pages: 67-75
DOI:  10.35870/ijmsit.v5i1.3707
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
Assessing Future Purchase Intentions in E-Commerce: An Empirical Study on Digital Consumers

Authors: Rorlen, Margarita Ekadjaja, Christiandinata Tjandra Bravo

View Affiliation Details
Rorlen: Universitas Tarumanagara
Margarita Ekadjaja: Universitas Tarumanagara
Christiandinata Tjandra Bravo: Universitas Tarumanagara
Pages: 288-294
DOI:  10.35870/ijmsit.v5i2.4736
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
The Effect of Product, Word of Mouth, Location, and Price on the Decision to Choose the School of Economics and Business (STIEB) 'Perdana Mandiri' and Its Implications for Student Satisfaction

Authors: Kristin Lukitaningrum, Sri Isti Untari, Anita Rahmawati, Rahma Nurpratiwi, Tika Dwi Ariyanti

View Affiliation Details
Kristin Lukitaningrum: Jakarta State Polytechnic
Sri Isti Untari: Jakarta State Polytechnic
Anita Rahmawati: Jakarta State Polytechnic
Rahma Nurpratiwi: Jakarta State Polytechnic
Tika Dwi Ariyanti: Jakarta State Polytechnic
Pages: 535-545
DOI:  10.35870/ijmsit.v4i2.3539
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
The Role of Customer Experience in Shaping Purchase Decisions: The Mediating Effect of Customer Engagement on Digital E-Commerce Platforms

Authors: Firdaus, M. Rully Sjahirul Alim, Kukuh Mulyanto, Abdullah, Asepta Hendriyanto, Nuruddin Mahmud, Fiderius Ismanto, Heru Yulianto, Alis Arifa Rahman

View Affiliation Details
Firdaus: Universitas Muhammadiyah Semarang
M. Rully Sjahirul Alim: Universitas Muhammadiyah Semarang
Kukuh Mulyanto: Sekolah Tinggi Ilmu Ekonomi Anindyaguna
Abdullah: Sekolah Tinggi Ilmu Ekonomi Totalwin
Asepta Hendriyanto: Sekolah Tinggi Ilmu Ekonomi Anindyaguna
Nuruddin Mahmud: Sekolah Tinggi Ilmu Ekonomi Anindyaguna
Fiderius Ismanto: Sekolah Tinggi Ilmu Ekonomi Anindyaguna
Heru Yulianto: Sekolah Tinggi Ilmu Ekonomi Anindyaguna
Alis Arifa Rahman: Sekolah Tinggi Ilmu Ekonomi Anindyaguna
Pages: 277-286
DOI:  10.35870/ijmsit.v6i1.6627
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
The Mediating Role of Brand Image in Celebrity Endorser and E-WOM Effects on Gen Z's MS GLOW Purchase Decisions in Semarang

Authors: Shandya Aissy Syafaq, Firdaus, Zailani Abdullah

View Affiliation Details
Shandya Aissy Syafaq: Universitas Muhammadiyah Semarang
Firdaus: Universitas Muhammadiyah Semarang
Zailani Abdullah: University of Malaysia Kelantan
Pages: 142-152
DOI:  10.35870/ijmsit.v6i1.6625
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
The Effects of Corporate Identity and Product Knowledge on Consumer Purchase Decision

Authors: Asep Saepudin, Edi Ganda Permana, Wursan, Tine Badriatin

View Affiliation Details
Asep Saepudin: University Langlangbuana
Edi Ganda Permana: University Siliwangi
Wursan: University Siliwangi
Tine Badriatin: University Siliwangi
Pages: 48-54
DOI:  10.35870/ijmsit.v2i2.812
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
The Effect of Promotion and Product Quality on Purchasing Decisions Purchasing Anzora Skincare Through E-commerce Shopee in Bandar Lampung

Authors: Putri Indriani, Iskandar Ali Alam

View Affiliation Details
Putri Indriani: Universitas Bandar Lampung
Iskandar Ali Alam: Universitas Bandar Lampung
Pages: 236-242
DOI:  10.35870/ijmsit.v5i1.3642
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
Analysis of the Influence of Brand Ambassadors and Promotions on Product Purchasing Decisions at Shopee (On Shopee Application Users in Sukoharjo Regency)

Authors: Nugroho Jayusman, Wuryaningsih Dwi Lestari, Qisthoni Permatasari

View Affiliation Details
Nugroho Jayusman: Muhammadiyah University of Surakarta
Wuryaningsih Dwi Lestari: Muhammadiyah University of Surakarta
Qisthoni Permatasari: Muhammadiyah University of Surakarta
Pages: 101-107
DOI:  10.35870/ijmsit.v3i1.1077
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
Formation Process of Expectations and Satisfaction of Construction Design and Build Service in Surakarta, Indonesia: The Perspective of Construction Service Users

Authors: Mirza Mar’i Muhammad, Soepatini, Muzakar Isa

View Affiliation Details
Mirza Mar’i Muhammad: Universitas Muhammadiyah Surakarta
Soepatini: Universitas Muhammadiyah Surakarta
Muzakar Isa: Universitas Muhammadiyah Surakarta
Pages: 81-88
DOI:  10.35870/ijmsit.v4i1.2137
Find this article on:
Scite Scite Dimensions Dimensions Google Scholar
Abstract
1 - 10 of 10 items