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Keywords: "Purchase Intensity"

Scarcity Strategies and Price Promotions in Enhancing Consumer Purchase Intensity

Authors: Rofily Putriyandari, Ali Amran, Nany Budi Hardjayanti

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Rofily Putriyandari: Universitas ARS
Ali Amran: Universitas ARS
Nany Budi Hardjayanti: University Nani Bili Nusantara
Pages: 303-310
DOI:  10.35870/ijmsit.v5i2.4817
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Boycott Appeals and Local Purchase Intentions: The Role of Campaign Intensity in Indonesia’s Consumer Behavior

Authors: Ricky Angga Ariska, Fadilla Purwitasari, Evianah

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Ricky Angga Ariska: Universitas Wijaya Kusuma Surabaya
Fadilla Purwitasari: Universitas Wijaya Kusuma Surabaya
Evianah: Universitas Wijaya Kusuma Surabaya
Pages: 287-296
DOI:  10.35870/ijmsit.v6i1.6629
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