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Keywords: "Marketing Innovation"

The Moderating Role of Human Resource Competence in The Relationship Between Digital Literacy, Marketing Innovation, and MSMEs Business Performance in Pontianak

Authors: Arninda, Ferdy Firmansyah, Ryanti

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Arninda: Universitas Muhammadiyah Pontianak
Ferdy Firmansyah: Universitas Muhammadiyah Pontianak
Ryanti: Universitas Muhammadiyah Pontianak
Pages: 619-631
DOI:  10.35870/ijmsit.v6i1.6993
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The Impact of Social Media Usage on MSME Performance: The Role of Innovation Capability as a Moderating Factor

Authors: Willyan Sahetapy, Agustinus Biay, Rusdi

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Willyan Sahetapy: Sekolah Tinggi Ilmu Ekonomi Bukit Zaitun
Agustinus Biay: Sekolah Tinggi Ilmu Ekonomi Bukit Zaitun
Rusdi: Universitas Muhammadiyah Sorong
Pages: 271-278
DOI:  10.35870/ijmsit.v5i2.4555
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International Market Development Strategy in Companies

Authors: Slamet Riyanto, Satrio Sudarso, Sumardi

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Slamet Riyanto: Universitas Tangerang Raya
Satrio Sudarso: Universitas Muhammadiyah Sidoarjo
Sumardi: Universitas Tangerang Raya
Pages: 137-147
DOI:  10.35870/ijmsit.v4i1.2682
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Sustainable Cacao Agritourism Development Strategy for Cau Chocolate Bali

Authors: Putu Yudika Budi Kusuma, I Wayan Agus Selamet

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Putu Yudika Budi Kusuma: Politeknik Nasional
I Wayan Agus Selamet: Politeknik Nasional
Pages: 258-265
DOI:  10.35870/ijmsit.v6i1.6557
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