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Keywords: "Customer experience"

Analysis of Customer Experience and Customer Satisfaction on Repurchase Intention with Customer Loyalty as a Mediation Variable at Cafe Dokobox Mamuju

Authors: Rezki Wardani, Wiyadi , Soepatini, M. Nasir

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Rezki Wardani: Universitas Muhammadiyah Surakarta
Wiyadi : Universitas Muhammadiyah Surakarta
Soepatini: Universitas Muhammadiyah Surakarta
M. Nasir: Universitas Muhammadiyah Surakarta
Pages: 321-325
DOI:  10.35870/ijmsit.v4i2.2908
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The Role of Customer Experience in Shaping Purchase Decisions: The Mediating Effect of Customer Engagement on Digital E-Commerce Platforms

Authors: Firdaus, M. Rully Sjahirul Alim, Kukuh Mulyanto, Abdullah, Asepta Hendriyanto, Nuruddin Mahmud, Fiderius Ismanto, Heru Yulianto, Alis Arifa Rahman

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Firdaus: Universitas Muhammadiyah Semarang
M. Rully Sjahirul Alim: Universitas Muhammadiyah Semarang
Kukuh Mulyanto: Sekolah Tinggi Ilmu Ekonomi Anindyaguna
Abdullah: Sekolah Tinggi Ilmu Ekonomi Totalwin
Asepta Hendriyanto: Sekolah Tinggi Ilmu Ekonomi Anindyaguna
Nuruddin Mahmud: Sekolah Tinggi Ilmu Ekonomi Anindyaguna
Fiderius Ismanto: Sekolah Tinggi Ilmu Ekonomi Anindyaguna
Heru Yulianto: Sekolah Tinggi Ilmu Ekonomi Anindyaguna
Alis Arifa Rahman: Sekolah Tinggi Ilmu Ekonomi Anindyaguna
Pages: 277-286
DOI:  10.35870/ijmsit.v6i1.6627
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Digital Transformation in Banking Management: Optimizing Operational Efficiency and Enhancing Customer Experience

Authors: Yuli Alam, Siti Nur Azizah, Caroline

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Yuli Alam: ITB Bina Sriwijaya Palembang
Siti Nur Azizah: Muhammadiyah University Purwokerto
Caroline: Universitas Sultan Fatah
Pages: 46-55
DOI:  10.35870/ijmsit.v5i1.3646
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Application of the KNN Algorithm to Assess Customer Satisfaction at A2 Collection Sei Silau Timur

Authors: Lutfi Anniswa Sitorus, Jeperson Hutahaean, Cecep Maulana

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Lutfi Anniswa Sitorus: Universitas Royal
Jeperson Hutahaean: Universitas Royal
Cecep Maulana: Universitas Royal
Pages: 331-339
DOI:  10.35870/ijmsit.v6i1.6813
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Implementation of Virtual Reality (VR) and Augmented Reality (AR) in Marketing and Service Development to Increase Customers in the Hospitality Sector

Authors: Ahmad Solihin, Siti Nur Azizah, Sutomo

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Ahmad Solihin: Universitas Primagraha
Siti Nur Azizah: Muhammadiyah University Purwokerto
Sutomo: Universitas Tangerang Raya
Pages: 450-458
DOI:  10.35870/ijmsit.v4i2.3200
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Customer Satisfaction Based on Marketing Mix Strategy (7P) at PT Tirta Perkasa Sejahtera Bondowoso

Authors: Inge Cellianada Cahyono, Dani Kurniawan, Indri Agustin, Arik Muji Winarni, Setiyo Budi Tripriyono, Maghfur El Muhammady, Nurul Qomariah, Nursaid, Mu’ah

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Inge Cellianada Cahyono: Universitas Muhammadiyah Jember
Dani Kurniawan: Universitas Muhammadiyah Jember
Indri Agustin: Universitas Muhammadiyah Jember
Arik Muji Winarni: Universitas Muhammadiyah Jember
Setiyo Budi Tripriyono: Universitas Muhammadiyah Jember
Maghfur El Muhammady: Universitas Muhammadiyah Jember
Nurul Qomariah: Universitas Muhammadiyah Jember
Nursaid: Universitas Muhammadiyah Jember
Mu’ah: Institut Teknologi dan Bisnis Ahmad Dahlan Lamongan
Pages: 446-455
DOI:  10.35870/ijmsit.v5i2.6087
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Comprehensive Analysis of the Effectiveness of Omnichannel Marketing Strategy in Increasing Sales Optimization in Companies

Authors: Sutomo

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Sutomo: Universitas Tangerang Raya
Pages: 330-338
DOI:  10.35870/ijmsit.v3i2.1603
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Assessing Future Purchase Intentions in E-Commerce: An Empirical Study on Digital Consumers

Authors: Rorlen, Margarita Ekadjaja, Christiandinata Tjandra Bravo

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Rorlen: Universitas Tarumanagara
Margarita Ekadjaja: Universitas Tarumanagara
Christiandinata Tjandra Bravo: Universitas Tarumanagara
Pages: 288-294
DOI:  10.35870/ijmsit.v5i2.4736
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Analysis of the Strategy for the Implementation of Klik Indomaret E-Commerce Application in Improving the Quality of Consumer Service

Authors: Asrawan, Cholifatul Sholikah

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Asrawan: Universitas Syekh Yusuf Al Makassari Gowa
Cholifatul Sholikah: Universitas Terbuka
Pages: 359-365
DOI:  10.35870/ijmsit.v6i1.6745
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