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Keywords: "Brand Equity"

Customer Engagement, Customer Equity & Intention to Reuse Mobile Service Applications (A Case Study of Dana Application Users)

Authors: Asep Agung Prastio, Erlita Ridanasti

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Asep Agung Prastio: Islamic University of Indonesia
Erlita Ridanasti: Islamic University of Indonesia
Pages: 312-321
DOI:  10.35870/ijmsit.v3i2.1875
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The Impact of Social Media Marketing on Brand Loyalty: The Role of Brand Trust and Brand Equity as Mediating Variables

Authors: Sutomo, Sumardi, Lesna Purnawan, Unes Juhaeni

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Sutomo: Universitas Tangerang Raya
Sumardi: Universitas Tangerang Raya
Lesna Purnawan: Universitas Tangerang Raya
Unes Juhaeni: Universitas Tangerang Raya
Pages: 386-395
DOI:  10.35870/ijmsit.v5i2.5651
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